MnCMN Change Summit - Learning Exchange: What Actually Works to Change Someone’s Mind (Virtual)

Description

Join MnCMN for a Learning Exchange exploring ideas from the Harvard Business Review On Leadership episode, “What Actually Works to Change Someone’s Mind,” featuring Wharton professor Jonah Berger, author of The Catalyst.

During the session, we’ll play a few short clips to ground the conversation, then shift quickly into a structured, peer-led discussion focused on practical application: what helps people move when they feel resistant, uncertain, or stuck, and what language and tactics actually work in real change efforts.

What to expect:

• Short podcast clips + quick framing of the key ideas
• Small-group discussion to apply the ideas to real scenarios
• Share-outs and a captured set of “moves that worked” from the room

What to bring:
One real situation where you need movement (a stuck decision, stakeholder resistance, stalled adoption, or a message that isn’t landing).

Listen ahead if you’d like: What Actually Works to Change Someone’s Mind

You’ll leave with:

• A simple way to name what’s getting in the way of change
• Practical tactics to reduce resistance without steamrolling people.
• Peer-tested questions and phrasing you can use with sponsors, stakeholders, and teams.
• A short set of “moves that worked” captured from the room (shared back after the Summit).

 Who This Event is Geared Toward

This is best for people who:

• Regularly need to influence decisions or behaviors without formal authority.
• Are dealing with resistance, stalled adoption, low follow-through, or change fatigue.
• Want practical language and small moves, not theory.

That means YOU – change practitioners, leaders, project/program managers, communicators, trainers, and subject matter experts.