Description

Effective communication isn’t just about what you say—it’s how, when, and why you say it. Whether you're preparing for a system rollout, process shift, or culture change, your communication plan needs four key elements to succeed.

Join communications expert Jennifer Beers, whose career spans global transformations, national campaigns, and corporate crisis comms, for a refreshingly candid session that blends story-driven insight with practical tools.

Who Should Attend:

This session is designed for professionals who lead, support, or communicate change, including:

• Change practitioners and coaches looking to strengthen their communication approach
• Project and program managers focused on building clarity and alignment
• People managers and HR professionals supporting teams through transition
• Sponsors and business leaders who want to improve messaging and engagement
• Communications professionals seeking tools to increase their strategic impact

Intended Learning Takeaways:

• A practical framework to assess and improve your change communication strategy
• Insight into common communication gaps and how they affect outcomes
• Ways to create messages that resonate across roles and readiness levels
• Language you can use to engage leaders in more effective communication
• Real examples and lessons that blend practicality with humor and perspective

Featured Speaker

Jennifer Beers has spent her career as a communications leader, strategist, and trusted advisor to global companies like Best Buy and Cargill; Minnesota legends like Schwan’s and the Pohlad Foundation; and her own communications agency. She has spearheaded multi-million-dollar technology changes, helped launch and shutter companies, handled mass layoffs and hostile takeovers, and dug up a 6’5” actor in a yeti costume last-minute for a national sales meeting. There are few change-related or communications-related projects she hasn’t managed before.   A former journalist and executive ghostwriter, Jennifer is known for her ability to cut through the corporate jargon and help organizations communicate with authenticity and impact.  With deep experience across industries—health care, finance, consumer goods, tech—she brings practical insight, a sharp sense of humor, and a refreshing approach to change communication.

Thank you to Horizontal for being our venue sponsor and providing the event's food and beverages.