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Sept. 17, 2020 Change Summit: What Happens Because of You? The Impact of Your Personal Brand in Career Transition & Job Search

Thursday, September 17, 2020 (4:30 PM - 5:30 PM) (CDT)


Program Overview:

Every person has a brand and it makes an impact in every way we show up – whether we are aware of it or not. This is especially important for professionals in transition and active job search. This session triggers profound insights to help you understand, leverage, and bring your personal brand to life and land the role of your dreams.

Kathleen Crandall is a nationally-known expert in personal branding and personal impact, an engaging keynote speaker and workshop facilitator, and a respected coach to executives, leaders, professionals and students in transition or job search. She is the founder of Know My Impact and the creator of the IMPACT Personal Brand Experience™, a powerful program and coaching curriculum that has helped more than 70,000 individuals achieve personal and professional success through the power of their brand and impact. Kathleen spent more than 20 years as an executive in public relations, advertising, and corporate and product brand development. She is an adjunct facilitator with Twin Cities-based non-profit HIRED and a proud graduate of the University of Minnesota School of Journalism and Mass Communications. You can reach her at or visit 

What to Expect:

Nationally-known personal branding expert, Kathleen Crandall, will give a 40 minute presentation along with a 5-10 minute Q&A.

What You'll Take Away:

  • The secret to an effective, relevant, and memorable personal brand message
  • The fundamentals of a personal brand and impact statement – and how to leverage it in your career transition or professional job search
  • How to bring your personal brand to life consistently and intentionally through the lens of What happens because of you™ and What you are known for.
  • Leave behind material tips and examples

Zoom Meeting
Event Contact
Minnesota Change Management Network
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